Key takeaways
- Four official channels: LinkedIn, YouTube, X and Instagram. Anything else claiming to be us is not.
- They are not mirrors of each other — each one carries a different kind of material.
- LinkedIn for product and industry depth, YouTube for demos and teardowns, X for fast engineering notes, Instagram for short visual explainers.
- Follow one, not all four, unless you want the overlap. Pick by how much detail you actually want.
The four official channels
Persistence maintains four social accounts, and only four: LinkedIn, YouTube, X, and Instagram. All of them are linked in the footer of every page on this site, and all four are declared in our site metadata, which is how search engines associate them with this domain. We mention this partly for the practical reason that voice AI is a category with a lot of lookalike accounts, and if a profile is not linked from this site it is not ours. If you are trying to reach us about something specific rather than follow along, the contact route on our pricing page is faster than any social channel — direct messages are not where we handle support or sales questions.
What this guide covers
They are not copies of each other
A common pattern is to write one post and push it to every network, which is efficient and gives everyone the same shallow version. We would rather each channel carry what it is actually good at. That means the same launch might appear as a written breakdown on LinkedIn, a two-minute demo on YouTube, a short thread about the hard part on X, and a fifteen-second clip on Instagram — related, but not interchangeable. The practical consequence is that following all four gets you repetition, and following one gets you a coherent view. Below is what each is for, so you can choose deliberately.Which one to follow
If you evaluate or buy software for a team, LinkedIn is the one — product changes, industry commentary, and the longer arguments about where voice AI is going. If you want to see the product actually working before you commit time to a trial, YouTube, where demos and recorded call teardowns live. If you are an engineer and want the specifics on latency, turn-taking, and the parts that are hard, X is where that gets posted first and least formally. Instagram is the lightest of the four: short visual explainers and the occasional look at the people building this. Each of the four has its own post below explaining what we publish there in more detail.Frequently asked questions
What should teams know about the four official channels?
What should teams know about the four official channels?
Persistence maintains four social accounts, and only four: LinkedIn, YouTube, X, and Instagram. All of them are linked in the footer of every page on this site, and all four are declared in our site metadata, which is how search engines associate them with this domain.
What should teams know about they are not copies of each other?
What should teams know about they are not copies of each other?
A common pattern is to write one post and push it to every network, which is efficient and gives everyone the same shallow version. We would rather each channel carry what it is actually good at.
What should teams know about which one to follow?
What should teams know about which one to follow?
If you evaluate or buy software for a team, LinkedIn is the one — product changes, industry commentary, and the longer arguments about where voice AI is going. If you want to see the product actually working before you commit time to a trial, YouTube, where demos and recorded call teardowns live.
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